Lesson 1: Marketing Return on Investment

Lesson Progress:

In this lesson I show you the importance of minimising time spent on marketing by by working out the profitabililty of different strategies and shifting emphasis away from time consuming/low value strategies towards time efficient/high value strategies.

We consider whether improving the implementation of time consuming/low value strategies makes sense to your business.

Buying decisions are no longer linear but networked. This requires knowing how your clients or customers find you so you can provide the very best marketing collateral.

In addition, we look at marketing traps to avoid and how to develop a core marketing message.

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